How to Claim Your Business on ChatGPT: 2026 Business Hub Guide

OpenAI now lets businesses claim their listing inside ChatGPT. It is free and worth doing, but OpenAI is clear that claiming does not move you up in ChatGPT's answers. Here is how to claim, and what actually gets you recommended.

On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Through a new dashboard called Business Hub, a business can claim the listing ChatGPT already shows for it, correct its details and see how often ChatGPT mentions it.

For local businesses this is a meaningful change. Until now there was no way to tell ChatGPT anything directly. You could only influence the sources it reads. Claiming gives you a direct line for your basic information. It does not, however, give you a ranking lever, and OpenAI says so plainly.

This guide covers who can claim, the steps, what you can control once you have claimed, and what still decides whether ChatGPT recommends you.

Quick summary

Question	Short answer
What is it?	A free dashboard (Business Hub) to claim and manage your business's listing in ChatGPT.
Who can claim local listings?	Local stores, restaurants and service locations with an existing listing in the United States. Local businesses in other countries can't claim yet.
How do you verify?	A code to your business phone or email, a DNS record on your website, or a Shopify login, followed by an ID check.
What can you edit?	Website, short description, category, logo, cover photo and policies. Online stores can add a product feed.
What do you see?	Mentions, profile views, website clicks and discovery topics for the past 28 days.
Does it improve ranking?	No. OpenAI states that claiming "does not guarantee higher placement or sales."

Who can claim a business on ChatGPT

Eligibility depends on where you are and what kind of business you run. At launch:

Local stores, restaurants and other physical locations can claim an existing listing in the United States only. OpenAI says local businesses outside the US can't claim yet, even if a claim link appears.
Online businesses with a website can claim wherever ChatGPT is available.
US ecommerce and online service businesses can also apply for a Business Agent, a branded chat that answers questions about products and policies. Agents are not available to local businesses yet, and OpenAI has not given a date.
Multi-location brands must claim each location separately. Central management for a parent brand is not available yet.

You must own the business or be authorized to represent it. You don't need a ChatGPT Enterprise plan, an Ads account or the paid ChatGPT Business team plan, which is a different product despite the similar name.

How to claim your business: step by step

1. Open Business Hub

Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub. If you received a claim invitation by email, use the link in it instead.

2. Find your listing

Search for your business by name and select the listing that matches. If you can't find one and you are a local business, you can't create a new one yet. Only existing listings can be claimed.

3. Confirm the account that will manage it

Use an account tied to the business, not a personal one you might lose access to. You can invite teammates later, each with their own ChatGPT login.

4. Verify the business

Pick one method:

Business phone: a code sent by text or automated call to the number on the listing.
Business email: a code sent to the address on the listing.
Website domain: add a DNS TXT record that begins with openai-business-claim=. This can take a few minutes to several hours to show up.
Shopify: connect your store and approve the permissions.

The phone and email options only work if the listing already has the right number and address. That is the first sign that your details across the web matter here.

5. Complete identity verification

Before you can publish changes, see insights or create an agent, the person managing the profile must pass an ID check with a government-issued ID. Review can take several days. Some businesses may also be asked for registration documents or proof that they are authorized to act for the business.

6. Finish the profile

Once approved, fill in every field you can. OpenAI reviews each change before it goes live.

What you can control after claiming

The editable fields are limited:

Website
Description (300 characters)
Category
Logo and cover photo
Delivery and return policies
Product catalog for online stores, through a CSV or JSONL feed or a Shopify sync

Use the description well. In 300 characters, say what you do, who it is for and where: "Family dental clinic in Austin, TX offering same-day emergency appointments, implants and Invisalign" tells ChatGPT more than "Your smile is our passion."

Notice what is not on the list: reviews, ratings, hours and most of what ChatGPT says about you. Those still come from the wider web.

What Business Hub insights show

After the ID check, you can see:

Mentions: for a local business, how often a result for your location appeared in ChatGPT.
Profile views
Website clicks: OpenAI notes these "don't confirm website visits or conversions."
Discovery topics: common themes in the conversations where you appeared.

The window is the past 28 days. You won't see individual prompts or conversations, and you won't see competitors. Metrics also stay blank until activity passes a reporting threshold, so an empty number does not always mean zero.

That is useful as a health check, but it only covers ChatGPT. Customers also ask Google AI Overviews, Gemini and Perplexity, and the answers often differ.

Why claiming alone won't get you recommended

OpenAI is direct about this: claiming "does not guarantee higher placement or sales," and ChatGPT keeps making independent recommendations. An OpenAI product lead said joining "should not have an impact" on how often a business appears, though better data could help ChatGPT surface it in more relevant conversations.

So what does decide whether ChatGPT recommends a local business? OpenAI has not published a full list, but the same signals keep showing up in industry research:

1. Consistent details across third-party listings

ChatGPT's local answers draw on third-party sources. Industry studies point to listings such as Foursquare, Bing Places and Yelp. If your name, address, phone and hours differ between them, ChatGPT is less confident it is looking at one business.

2. Reviews: volume, recency and detail

Recommendations lean on what customers say. Recent reviews that mention specific services ("same-day crown," "late-night pickup") give AI answers something concrete to quote.

3. A website that answers questions plainly

Clear service pages, prices where you can share them, service areas and an FAQ give ChatGPT material it can cite. Pages that are vague or hidden behind images are hard to use.

4. Mentions on sites ChatGPT trusts

Local news, "best of" lists, industry directories and community sites all add evidence that you are a real, recommended business.

5. A complete Google Business Profile

ChatGPT does not read your Google profile directly, but the same details get copied across the web. A complete, accurate profile is usually where consistency starts. (See our guide on why a business doesn't show up in ChatGPT.)

The mistake to avoid: claiming and stopping there

Expect a wave of offers to "get you on ChatGPT." Claiming your listing is a 15-minute task you can do yourself for free, and it does not change your ranking. Paying someone only for that step is paying for the part that matters least.

The work that moves results is ongoing: keeping your details consistent, earning reviews, publishing useful pages and checking which questions you appear for, across every AI assistant your customers use.

Your claim checklist

Step	Done?
Check the phone, email and website on your existing ChatGPT listing are correct	☐
Claim through Business Hub using a business account	☐
Complete ID verification	☐
Write a specific 300-character description: what, who, where	☐
Add logo, cover photo and the right category	☐
Make your name, address, phone and hours match on Google, Bing Places, Yelp and Foursquare	☐
Review your mentions and discovery topics monthly	☐

Frequently Asked Questions

Is claiming a business on ChatGPT free?

Yes. Claiming a profile and using Business Hub are free at launch. OpenAI has not ruled out charging for features later, and ChatGPT Ads is a separate paid product.

Can local businesses outside the US claim their ChatGPT listing?

Not yet. At launch, local stores and restaurants can only claim an existing US listing. Online businesses with a website can claim wherever ChatGPT is available.

Does claiming my business improve my ChatGPT ranking?

No. OpenAI says claiming does not guarantee higher placement or sales. Accurate details may help ChatGPT show you in more relevant conversations, but recommendations still depend on reviews, consistent listings, your website and what other sites say about you.

Can an agency claim a business on behalf of a client?

The person claiming must own the business or be authorized to represent it, and the profile manager must pass an ID check. In practice the business owner usually completes verification and then invites the agency as a teammate.

How do I claim a business with multiple locations?

Each location must be claimed separately. Claiming the parent brand does not claim its locations, and central management is not available yet.

See where you stand in AI answers

Business Hub tells you how often ChatGPT mentions you. It doesn't show which questions you're missing or which competitors get recommended instead. Request a free SEO and AI Search Audit to see how your business appears across ChatGPT, Google AI Overviews, Gemini and Perplexity, and what to fix first.

How to Claim Your Business on ChatGPT (and Why Claiming Alone Won't Get You Recommended)